How To Ensure Data Privacy In Performance Marketing
How To Ensure Data Privacy In Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce extra costs, it can bring about higher accuracy and more trustworthy data
Pixel monitoring utilizes an item of code to sign up conversions on your web site. It's simple to establish and less susceptible to ad blockers.
1. Much more accurate data
The traditional method of tracking conversions on a website, using pixels, is having difficulty with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra secure alternative that aids to bypass these limitations, as it's packed from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and a more full image of individual journeys across networks.
Furthermore, this kind of tracking allows organizations to track conversions beyond the site, such as phone calls and in-store sees, which can be challenging for pixel-based tracking. This flexibility gives marketing experts more possession over the information they send out, and makes it easier to abide by various information legislations. It's also a whole lot much less vulnerable to fraud, as it's harder for deceptive actors to control the system by altering the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and enrich information before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid marketing professionals make more informed advertising and marketing choices.
Standard pixel tracking counts on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection interruptions and inaccurate outcomes. Server-side monitoring enables companies to bypass these restrictions and provide exact, constant information that is less at risk to interference.
This sort of tracking likewise permits services to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is essential because brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the negative keyword management shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more reliable for services seeking to adjust to these changes.
3. Much less susceptible to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before it gets to third party endpoints, boosting security and personal privacy. This is especially essential as various internet browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened beyond your internet site.
Additionally, server-side monitoring allows you to capture individual information directly by yourself web servers. This eliminates reliance on 3rd parties, which can be prone to breaches and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your site's web server what occasions to tape. This information is then sent to analytics devices like Google Analytics and Facebook Organization. It's also utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate approach that uses a little item of code on your page to accumulate data from users.
4. Much easier to apply
Server-side monitoring is an information collection process that takes place on the web site's very own server, bypassing web browser limitations. This means that data collected by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of information monitoring and offers companies more control over transmission, making it generally much more trustworthy. Because of this, it's much less vulnerable to information obstacles brought on by points like a busted link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have more accurate data and helps ensure conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by browsers and ad blockers.